Privacy Policy

 

At Blitz Home Appliances, our mission is to design reliable, innovative products that make everyday life easier, healthier, and more enjoyable. Protecting your privacy and safeguarding your personal information is an essential part of that commitment.

This Privacy Policy explains how we collect, use, store and share the information you provide when you:

  • access or use any of our websites, including placing product orders or downloading materials such as manuals and FAQs;
  • use any Blitz Home Appliances products, applications or services;
  • contact our customer support team;
  • participate in surveys, product testing, or register your product with us.

1. Who is responsible for your personal information?

Blitz Home Appliances determines how and why your personal information is collected and used. We may share information with carefully selected and approved service providers in order to deliver our products and services. These partners are contractually required to:

  • protect your information with appropriate security measures;
  • use your information only for the purposes instructed by Blitz Home Appliances;
  • never sell or misuse your information.

You can contact us using the details below:

If you wish to submit a request regarding your personal data (for example, access, correction or deletion), please contact us by email.

2. What personal information do we collect?

We collect and store only the personal information necessary to provide you with our products and services, comply with legal obligations, and improve your overall experience with Blitz Home Appliances.

2.1 Purposes, legal basis and categories of personal information

Purpose of Processing Legal Basis Personal Information Processed
Providing the services or information you request when you contact us or purchase goods, including:
  • creating and managing your order;
  • arranging delivery or collection;
  • registering and honoring your warranty;
  • processing payments and payment plans;
  • customer service support;
  • contact regarding product safety or recalls.
 Performance of a contract, or steps taken at your request before entering into a contract. Name, address, telephone number, email address, payment information, order information, IP address, voice or chat recordings with customer service, video or photo of product issue (if you choose to provide it), and any other information you choose to share to resolve your service issue.
Improving the quality and safety of our products and services, including:
  • fraud prevention and security checks;
  • website and system security monitoring;
  • analysis of product performance and quality;
  • reviewing publicly available social media comments about our products and services.
 Our legitimate interests in improving our services, preventing fraud, and ensuring security. Name, contact details, payment and order information, device and usage data (including IP address), and publicly available information from social media platforms.
Sending marketing and product communications, such as promotions, news, offers and product launches, when you choose to subscribe. Your consent. Name, email address, phone number, marketing preferences and basic profile information.
Personalizing and delivering relevant content and offers, and measuring the effectiveness of our communications. Your consent for marketing where required, and our legitimate interests in providing a relevant and personalized experience and improving our services. Contact details, purchase history, website usage data, and shopping profile information.

Some personal information may be considered sensitive or special under applicable laws. We do not routinely collect such data. If you choose to provide it (for example, in a support request), we will treat it in accordance with applicable privacy legislation and, where required, ask for your explicit consent.

If you interact with us on social media, what you post on platforms such as Facebook, Instagram, LinkedIn or X (Twitter) may include personal information. These platforms are governed by their own privacy policies. We may view and use publicly available information for insights about our products and services.

We may receive information about you from third parties who are authorized to share it with us (for example, marketing partners or demographic data providers), always in accordance with applicable law and your choices with those third parties.

3. Children

Our products and websites are not designed for children under the age of sixteen (16). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take reasonable steps to delete or anonymize this information as soon as possible.

4. Sharing and transferring personal information

We will never sell your personal information to third parties.

We may share your personal information with trusted service providers who help us provide our products and services, including:

  • Logistics and transport providers who deliver or collect products;
  • Customer service providers who support you with product and service questions;
  • Payment processing providers and payment service partners;
  • IT service providers who host, maintain and secure our systems and data;
  • Digital marketing and review platforms who send product review invitations or communications on our behalf;
  • Debt collection agencies, if you breach the terms of a payment agreement;
  • Professional advisers, such as lawyers and auditors, where necessary.

These providers are contractually obliged to keep your personal information secure, to use it only as instructed by Blitz Home Appliances, and to comply with applicable privacy laws.

We may also disclose your personal information if required by law, regulation, or legal process, or to protect our rights, property or safety, or the rights, property or safety of others.

In the event of a sale or transfer of all or part of our business (for example, a merger, acquisition, or sale of assets), personal information may be transferred to the acquiring organization, which will take over the rights and obligations described in this Privacy Policy.

5. How long do we keep your personal information?

We will retain your personal information only for as long as necessary for the purposes set out in this Privacy Policy, and to comply with legal, accounting, or reporting requirements. For example:

  • If you do not have an account but have subscribed to marketing communications, and later opt-out, we keep only minimal information (such as your email address) for up to 90 days to ensure your preferences are respected.
  • If you purchase a product from us, we may keep your personal information for up to 6 years (or longer where required by law) to manage your warranty and comply with consumer protection regulations.
  • Recordings of interactions with customer service are typically stored for up to 3 months, unless required longer as evidence in a dispute or legal claim.
  • We may retain personal information for longer periods where required for legal, tax, accounting or regulatory purposes, or to establish, exercise or defend legal claims.

6. How do we protect your personal information?

We use a combination of technical, organizational and physical measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access.

These measures include, for example:

  • encrypted website forms and secure connections where appropriate;
  • access controls and authentication for internal systems;
  • storing personal information on secure servers;
  • restricting access to personal information to authorized personnel only;
  • staff training on privacy and data protection.

While we strive to protect your personal information, no security measures are completely infallible. We cannot guarantee absolute security. If we become aware of a data security incident that poses a risk to your rights and freedoms, we will notify you and any relevant supervisory authority where required by law.

We will never contact you to ask for your password. If anyone claiming to represent Blitz Home Appliances asks you for your password by phone, email, SMS or chat, please do not share it and notify us at service@blitzappliances.com.

7. International transfer of personal information

We may transfer your personal information to other countries or provinces where our service providers or group companies are located. This means that your personal information may be processed outside of the jurisdiction where it was originally collected.

When we transfer personal information internationally, we do so in compliance with applicable privacy legislation and use appropriate safeguards, such as:

  • data transfer agreements within the Blitz Home Appliances group;
  • standard contractual clauses or equivalent legal mechanisms with third-party service providers;
  • technical and organizational measures to protect your information.

8. Your data protection rights

Depending on your place of residence and applicable law, you may have some or all of the following rights regarding your personal information:

  • Right of access: to request a copy of the personal information we hold about you.
  • Right to rectification: to request correction of any inaccurate or incomplete information.
  • Right to restriction: to request that we limit how we use your information in certain circumstances.
  • Right to object: to object to the processing of your personal information based on our legitimate interests, including for direct marketing.
  • Right to withdraw consent: where processing is based on your consent, you may withdraw that consent at any time, without affecting the lawfulness of processing carried out before withdrawal.
  • Right to erasure (where applicable): to request deletion of your personal information, subject to legal or contractual obligations.
  • Right to data portability (where applicable): to receive your personal information in a structured, commonly used, machine-readable format and to have it transmitted to another controller.

To exercise any of these rights, please contact us at service@blitzappliances.com. We may need to verify your identity before responding to your request.

If you have concerns about how we handle your personal information, we would appreciate the opportunity to address them first. You also have the right to lodge a complaint with your local privacy or data protection authority, where applicable.

9. How do you update your preferences or opt-out of marketing communications?

You can change your marketing preferences or opt out of communications at any time by:

  • clicking the “Unsubscribe” link at the bottom of any marketing email you receive;
  • replying “STOP” to any marketing SMS/text message you receive;
  • contacting us by email at service@blitzappliances.com and specifying which communications you no longer wish to receive.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Blitz Home Appliances
Contact Page: https://chooseblitz.com/pages/contact
(Please include your order number in all messages.)
  • Postal Address: Blitz Home Appliances – Privacy Team
    4400 Anna De Noailles, Laval, QC, Canada

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we make significant changes, we will notify you by updating the date at the bottom of this page and, where appropriate, by providing a more prominent notice (for example, on our website homepage or by email).

Any significant changes to how we process your personal information will take effect no sooner than thirty (30) days after we provide notice.

This Privacy Policy was last updated in February 2025.